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Numéro #7 – Vendredi 24 mai 2019
#1 Pinterest’s Monthly Active User Count Increases to a Whopping 291 million, Despite of a Significant Shares Plunge via Digitalin Formation World
According to CFO Todd Morgenfeld, Pinterest plans on expanding in Europe due to the service’s popularity in English-speaking countries. The company also opened in six new markets during the last few months, making it available in 13 countries, as of today.
Pinterest has also won the trust of advertisers with time, thanks to the new self-service tool. Although this will not play a big factor in the company’s success in the coming months, it has the potential to be a game changer in the long run.
Morgenfeld also said that Pinterest wants users to stay on the platform for longer than the average time spent per user, or at least tempt them to return soon. Currently, the users leave the platform as soon as their purpose of tuning in gets fulfilled.
My point of view: As it written in the article, this social media is more popular in English country speakers than the others countries. With this number of monthly active users, this visual social media stays in the top 10 social media worldwide place. In France, it’s not enough used to promote and share stories with brands and users. Food, Travel & Fashion companies could use it more! TBC… 🙂
Read the full article: http://bit.ly/2EugM5E